An Author’s Guide to Producing a Marketable Book
page. Typesetting is a skill that comes with
years of practice.
Your local printers may be great with sta-
tionery and brochures, but are generally out
of their element when it comes to creating a
professional book. We have seen many ex-
amples of books printed and bound by
printshops and most of them lack the pro-
fessional look. Does that make a difference?
You bet! That is, if you want to have your
book accepted by the trade rather than just
giving it away to relatives and friends. A
homemade or poor-quality appearance can
doom even the finest piece of writing. Un-
less a manuscript needs extensive editing
or rewriting, much of the cost of producing
a book is in the cover design, page format-
ting, typesetting, and the printing and
binding. It is important to produce your book
professionally, even if it costs more.
A book buyer at Ingram Books, one of the
nation’s largest wholesalers, notes that
Ingram will not handle a book that doesn’t
have a proper cover and credentials, includ-
ing a bar code. These issues are of no concern
to a printshop.